Digital Marketing Glossary
Marketing shouldn’t feel confusing. This glossary breaks down the digital marketing terms we commonly use at Mottofy Marketing – in plain English – so you always know exactly what we’re talking about.
Whether you’re reviewing a proposal, looking at a report, or joining a strategy call, this page is designed to help you feel confident and informed.
General Digital Marketing Terms
Paid Advertising (PPC)
Social Media & Content Marketing
Marketing Automation & Technology
How We Use These Terms at Mottofy
We believe great marketing starts with clarity. The terms on this page aren’t buzzwords or filler – they’re the language we use to explain strategy, report performance, and make decisions together.
When we talk about SEO, PPC, automation, or AEO, we always tie those concepts back to real outcomes: leads, conversions, and growth. Our goal is to make sure you never feel lost in jargon or reports.
If something isn’t clear, we slow down and explain it. It’s important to our team that you fully understand how your marketing works and why each decision is made.
Have Questions?
If you still have questions about how these terms apply to your business, we’re happy to explain! We work hard to simplify the technical language in order to have productive, transparent conversations with our clients.