Should I Use AI for My Content Writing?
Now that AI content generators are everywhere, the pressure is on to find a way to use them in your business. If you have been managing your own digital marketing strategy for some time, it might be pretty tempting to outsource your content generation to one of the more popular tools. After all, writing is time-consuming, so letting your computer do the hard work will give you the freedom to focus on other things. It’s true that writing is time-consuming, especially when it needs to be done well. However, what AI saves in time, it loses in quality. AI […]
How To Amplify Your Brand Using LinkedIn
LinkedIn is a powerful social media platform for professional networking. In recent years, it has gained great popularity among professionals who are looking for valuable engagement, insight, and business opportunities. The best interaction happens between individuals, but business profiles are a great way to increase brand recognition in your network. Small business owners who maintain an active company profile and interact with it from their individual profiles can extend their reach across the LinkedIn platform. How to Use a Business Profile on LinkedIn Business profiles should remain exclusively about the business. Posts should maintain a formal tone and consider […]
How To Develop a Simple Social Media Plan for Your Business
Almost every business must have some social media presence in order to stay relevant in today’s market. Small business owners can quickly be overwhelmed by the number of platforms and best practices for each one. When this happens, they wind up spending far too much time trying to navigate social media and burning out before they gain much traction. If you have already run scared from social media, all is not lost. The best part about social media is that its memory is short. You can get started with a strategy that is not at all overwhelming, and no one […]
How to Set Up Custom Reports in Google Analytics 4
If you have logged into your Google Analytics Universal account recently, you will see notifications and warnings that it is time to migrate your website data to Google Analytics 4 (GA4). Support for GA Universal will end on July 1, 2023. The earlier you complete your migration, the more time you will have to compare the setup on GA4 with your Universal dashboard and ensure you’re tracking the important data. While one of Google’s significant reasons for developing GA4 was to adapt to user privacy regulations, they also made robust updates to the platform. No one loves a new learning […]
How to Migrate Your Service Business to Google Analytics 4
In Google’s latest version of Google Analytics, there will be a transition to an entirely new platform. Google Analytics Universal will stop collecting data on July 1, 2023. Google Analytics 4 is a powerful development in website data tracking that accounts for user privacy and offers better information on how individual users experience your site. We reviewed the importance of collecting website analytics and previewed the upcoming Google Analytics 4 (GA4) changes in a previous article. If you haven’t yet set up your GA4 dashboard, follow this guide to start collecting key data from your website right away. The […]
What Small Business Owners Need to Know about Google Analytics 4
Many businesses think of their website kind of like an interactive billboard. They hope it is a good advertisement, but the site passively waits for someone to click on a call to action. In reality, business owners can collect a ton of website data that allows them to turn it into their top-performing sales agent. This data is collected using analytics, the technology that tracks user behavior across the internet. While there are several analytics tools on the market, Google Analytics is the most popular. Not only is it free, but it is fairly simple to understand and customize. […]
Digital Marketing Trends for 2023
Digital marketing is constantly evolving, which can be both exciting and exhausting. It’s exciting for small business owners to have new, and often more customized, ways to connect with their ideal clients. But the constantly changing landscape and new learning curves can be exhausting for busy owners with so much on their plate. There are some constants in digital marketing. A robust digital foundation – website, SEO, social media, and pay-per-click campaign – is always in style. What evolves are the technologies and tools that allow you to expand beyond that foundation for optimal reach and conversion. For 2023, the […]
How to Optimize Pay Per Click for a Successful Ad Campaign
Of all the ways to advertise on the internet, pay-per-click (PPC) campaigns are the most efficient and direct. Though it does take time and effort to perfect them, they are an effective way to reach the customers who are actively seeking your product or service. Compared to pre-internet marketing, PPC is most like paying for the upgraded business listing in the yellow pages. Remember when people visited the phone book to look for a specific service or product? The businesses that paid to have prominent ads, rather than a simple business listing were more likely to get the […]
What is Repurposing Content in Marketing?
Whenever we marketing professionals speak as experts to a group of business owners, we offer helpful tips on how to make your own marketing efforts more efficient. One of the most common suggestions we make is to repurpose your content in order to get more mileage out of all the marketing you’ve already done. Business owners have a limited amount of time and effort to put into marketing while they are busy running operations, so every element of marketing has to pull its own weight. Repurposing content is a great way to stretch every single blog, website page, podcast interview, […]