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I Have Marketing Personas, Now What?

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Marketing personas provide value to you as the business owner in understanding the motivations and buying patterns of your best customers. If the concept of a Persona is new to you, back up and read the previous blog post on why you need a Marketing Persona. If you have already gone through the effort of building marketing personas for your business, keep reading to find out the best way to leverage this valuable data for business decision-making. How Do I Use My Marketing Personas? To see persona-driven marketing in action, let’s imagine a marketing campaign for a garden center. We’ll […]

Does My Business Need a Marketing Persona?

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Running a small business demands that we know who uses our products or services and what drives a purchase. Yet, many businesses, big and small lean on basic demographic information to make these decisions. To begin to build a more targeted and effective marketing plan, you need to know more than demographics about your best customers. Building a customer persona takes some time and know-how but can help to clarify messaging, select digital marketing platforms, better target ad campaigns, and provide content ideas that generate more leads and sales. Creating buyer personas, and continually using them to guide your business, […]

Small Business Marketing Trends for 2021

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At the risk of sounding repetitive, 2020 has changed us. It’s changed marketing. We are all looking forward to better days ahead, but we are not there just yet. Many of the marketing lessons we learned in 2020 still apply and will continue to apply through the pandemic. As business has evolved this past year, so has technology. There are some exciting hi-tech changes coming in 2021 that will shape how businesses market despite our evolving environment. Read on for a breakdown of marketing trends that will impact small businesses in 2021. Marketing During a Pandemic This time last year, […]

Five Tips for Your First Pay Per Click Campaign

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Pay per click marketing is an exciting yet daunting idea for many small business owners. With careful planning and refinement, small firms with a limited budget can reap the rewards of an efficient pay per click campaign. Knowing exactly where to focus when building a new campaign can save valuable time and money. We’ve used our experience with PPC management to find the best cost-saving yet effective ways to begin a PPC campaign for yourself. Read on to learn the five key focus areas for a successful PPC campaign launch. Search Network Versus Display Network There are a variety of […]

Communicating With Customers In A Crisis: Tips For Small Businesses

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As communities across the world work to contain the COVID-19 virus, small businesses are in upheaval. Retailers, restaurants, service providers, sole-proprietors, and everyone in between are focused on preserving business and communicating updates with customers during the crisis. The result? Changing government protocols, massive amounts of company emails flooding our inboxes, and a constant social media barrage, have led to lots of confusion for customers. How can you be sure your customers hear your message? Follow these tips: Update Your Website With Critical Information. Don’t forget the basics. Specify your operating hours and the best way to contact your business […]

COVID-19 and Google: How to Update My Business Listings

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This is timely and important for any business with a Google My Business listing, read on! As of March 23, Google is temporarily scaling back some important offerings for Google My Business users due to the impact of COVID-19 to Google staff. Here is what you need to know: 1. No new reviews or replies to reviews will be published. 2. No new Q & A submittals 3. New Listings, Claims, Verifications and Business Edits will be scaled back and prioritize critical services. Other business listing updates will take longer. Expect a delay! What is NOT impacted? Your Google My […]

How to Pivot Your Small Business During a Crisis

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The last week has been very challenging for many small business owners. In the matter of a few days, our existence and income have been drastically altered. No matter how prepared you were as a business owner, it was impossible to predict this crisis, let alone have a plan in place to pivot your company. Many proprietors are left wondering how they can continue under our new reality. Besides abrupt changes to living our everyday lives, many of our customers are feeling added stress, anxiety, and worry too. As a small business, it’s hard to imagine it is a good […]

Facebook Freakout

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Changes to the famous Facebook algorithm are in process. I’m sure you’ve heard by now that Mark Zuckerburg made a major announcement earlier this week. While we should expect a big adjustment to what we see, it seems the biggest change will be in the News Feed. Expect more posts from our friends and family. Facebook is looking to shift the focus back toward “meaningful Interactions” with our personal connections. At first glance this change may not make sense. Why would Facebook make it more difficult for a paying segment like publishers and businesses to get attention? Remember who is […]

Six Hacks for Managing Social Media

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We all have to make choices about how we spend our time. As business owners, we spend much of our time on the most immediate and pressing problems. Meeting client needs, filling orders, putting out fires, bookkeeping. The daily task list is often longer than the hours in our day. Social media upkeep is easy to push to the bottom of the to do list. If we do that on a regular basis, our marketing suffers and our lead generation efforts suffer. So what it the trick to maintaining a healthy social media presence while keeping a focus on important […]

Six Types of Social Proof and How to Use Them

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Social proof is a powerful tool that offers a business big impact for a nominal cost. But what exactly is social proof? Otherwise known as informational social influence, it is a psychological phenomenon where people assume the actions of others to reflect correct behavior for a given situation. In other words; we are influenced by our peers’ experiences. Peer influence has always been a powerful persuasion tactic. Word-of-mouth marketing has been around since people have had something to sell. In the old days, shop owners had to wait for customers to rave about their services to friends and family, who would eventually […]

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