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PPC

How to Optimize Pay Per Click for a Successful Ad Campaign

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    Of all the ways to advertise on the internet, pay-per-click (PPC) campaigns are the most efficient and direct. Though it does take time and effort to perfect them, they are an effective way to reach the customers who are actively seeking your product or service. Compared to pre-internet marketing, PPC is most like paying for the upgraded business listing in the yellow pages. Remember when people visited the phone book to look for a specific service or product? The businesses that paid to have prominent ads, rather than a simple business listing were more likely to get the […]

7 Easy Ways to Make SEO and PPC Work Together

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  Search engine optimization (SEO) and pay-per-click (PPC) advertising are two strategies that business owners use to gain more traffic and leads from their websites. Each strategy can produce results on its own; however, when SEO and PPC are used together, the results can be dramatic. Keep reading to find out how to use these strategies for your business. To be able to use both and get the desired outcome, you have to know some basic fundamentals about how SEO and PPC can work together. Let’s review the basics.  SEO is the process of optimizing your website to increase the chances […]

Five Steps to Demystify Pay Per Click Planning

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Pay Per Click campaigns can become a valuable revenue-generating part of your marketing strategy with some planning and know-how. But where should you start? Let’s demystify the Pay Per Click (PPC) planning process. The first step to designing a successful PPC campaign is to think through your overall marketing strategy. How will a pay-per-click campaign fit into the larger picture? Remember, a marketing strategy is defined as the long-term plan to promote your business and its offerings. A pay-per-click campaign can become a valuable part of your strategy but it requires a narrower focus on specific product or service streams […]

Five Tips for Your First Pay Per Click Campaign

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Pay per click marketing is an exciting yet daunting idea for many small business owners. With careful planning and refinement, small firms with a limited budget can reap the rewards of an efficient pay per click campaign. Knowing exactly where to focus when building a new campaign can save valuable time and money. We’ve used our experience with PPC management to find the best cost-saving yet effective ways to begin a PPC campaign for yourself. Read on to learn the five key focus areas for a successful PPC campaign launch. Search Network Versus Display Network There are a variety of […]