Social Media

August 16, 2023

How To Amplify Your Brand Using LinkedIn

LinkedIn is a powerful social media platform for professional networking. In recent years, it has gained great popularity among professionals who are looking for valuable engagement, insight, and business opportunities. The best interaction happens between individuals, but business profiles are a great way to increase brand recognition in your network. Small business owners who maintain an active company profile and interact with it from their individual profiles can extend their reach across the LinkedIn platform. How to Use a Business Profile on LinkedIn Business profiles should remain exclusively about the business. Posts should maintain a formal tone and consider […]

August 16, 2023

How To Develop a Simple Social Media Plan for Your Business

Adriana Motto Small Business, Social Media

Almost every business must have some social media presence in order to stay relevant in today’s market. Small business owners can quickly be overwhelmed by the number of platforms and best practices for each one. When this happens, they wind up spending far too much time trying to navigate social media and burning out before they gain much traction. If you have already run scared from social media, all is not lost. The best part about social media is that its memory is short. You can get started with a strategy that is not at all overwhelming, and no one […]

January 19, 2022

What’s Coming Next for Instagram in 2022?

Adriana Motto Social Media

Hello, 2022! A new year is a perfect time to focus on new goals and new trends. 2022 promises to be an exciting year of possibility, change and many new trends. Motto Marketing will help you stay on top of all the emerging trends in 2022 with our Social Media Trends Blog Series. Let’s start with Six Instagram Marketing Trends to watch in 2022. Suggested and Chronological Content Feeds The Home Feed will now have the option to toggle between a “Suggested for you” and a chronological “Following” feed. So, what exactly is a chronological feed? Chronological feeds to display […]

March 26, 2020

Communicating With Customers In A Crisis: Tips For Small Businesses

Adriana Motto Content, Marketing, Small Business, Social Media

As communities across the world work to contain the COVID-19 virus, small businesses are in upheaval. Retailers, restaurants, service providers, sole-proprietors, and everyone in between are focused on preserving business and communicating updates with customers during the crisis. The result? Changing government protocols, massive amounts of company emails flooding our inboxes, and a constant social media barrage, have led to lots of confusion for customers. How can you be sure your customers hear your message? Follow these tips: Update Your Website With Critical Information. Don’t forget the basics. Specify your operating hours and the best way to contact your business […]

January 19, 2018

Facebook Freakout

Adriana Motto Marketing, Small Business, Social Media Facebook, social media strategy

Changes to the famous Facebook algorithm are in process. I’m sure you’ve heard by now that Mark Zuckerburg made a major announcement earlier this week. While we should expect a big adjustment to what we see, it seems the biggest change will be in the News Feed. Expect more posts from our friends and family. Facebook is looking to shift the focus back toward “meaningful Interactions” with our personal connections. At first glance this change may not make sense. Why would Facebook make it more difficult for a paying segment like publishers and businesses to get attention? Remember who is […]

October 10, 2017

Six Hacks for Managing Social Media

Adriana Motto Marketing, Small Business, Social Media infograph, social media hacks, social media planning

We all have to make choices about how we spend our time. As business owners, we spend much of our time on the most immediate and pressing problems. Meeting client needs, filling orders, putting out fires, bookkeeping. The daily task list is often longer than the hours in our day. Social media upkeep is easy to push to the bottom of the to do list. If we do that on a regular basis, our marketing suffers and our lead generation efforts suffer. So what it the trick to maintaining a healthy social media presence while keeping a focus on important […]

September 30, 2016

Three Secrets to Social Media Success

Adriana Motto Entrepreneur, Marketing, Small Business, Social Media communications plan, small business, social media planning, social media strategy

Learn the three secrets to a successful social media campaign for a small business.

August 2, 2016

How Do Your Customers Use Social Media?

Adriana Motto Small Business, Social Media communications plan, customer behavior, small business, social media, social media strategy

How do your customers use social media? Are your customers Early Adopters? In the Majority or maybe even Laggards? [infographic id=”x1469733840038″] I was introduced to Rogers’ Bell Curve many years ago in Marketing 101 class. The original model was introduced in 1957 as The Diffusion Process.* It was designed to explain how farmers adopted new hybrid corn seeds. Soon others began to see the value in the curve and for many other disciplines from sociology to technology to marketing. In the years since it was first introduced, the curve has been studied and expanded to guide […]