FOR PLUMBERS, PAINTERS, CONTRACTORS & BUILDERS
Your phone
should be ringing.
You’re great at your trade. But your competitors are spending more on marketing. Mottofy Marketing can help you beat them anyway.
GOOGLE CERTIFIED PARTNER • PLAIN-LANGUAGE RESULTS REPORTS • NO LONG-TERM CONTRACTS • SERVING HOME SERVICE BUSINESSES $1 TO $5 MILLION IN REVENUE NATIONWIDE • HOME SERVICES SPECIALISTS
SOUND FAMILIAR?
You Built a Great Business.
Your Marketing Should Reflect That.
Small and mid-sized home service companies are often invisible in online searches because no one ever showed them that they can rank with the big guys.
“I rely on word of mouth”
Referrals are great, but they limit your audience. When a homeowner needs a plumber at 9pm, they Google it. If your “emergency plumbing services page” isn’t near the top of the list, your competitor is getting that job.
“My website is outdated”
A slow, hard-to-read website makes customers question your credibility before you ever get to talk to them. If you want homeowners to trust you for their kitchen remodel, show them that every detail matters to you. Your website is your best salesperson. Is it working for you or against you?
“I tried ads but wasted money”
Ads without a strategy are just expensive guessing. If you’ve burned money on Google ads or Facebook for “electrical contractor near me” with nothing to show for it, the problem isn’t the ads themselves, but rather how they were set up.
“I don’t understand any of this”
You’re a skilled tradesperson, not a marketing expert. Your job is to deliver excellent craftsmanship on the job site. Our job is to deliver marketing results in plain and simple language, but also with transparency and clear data.
WHAT WE DO
Four Ways We Fill
Your Schedule
You don’t need every marketing service available, but you do need a strategic approach. We’ll tell you exactly which marketing tactics make sense for your business after your free audit.
01
Google Ranking (SEO)
When someone searches “plumber near me” or “roof repair in [your town],” we make sure your name shows up at the top, not buried on page 3.
- Show up in local Google searches
- Dominate Google Maps results
- Outrank competitors in your area
- Build long-term, free traffic
02
Website Refresh
Your website should make customers feel confident calling you. If it’s slow, hard to navigate, or looks like it was built in 2010, we fix that first.
- Loads fast on phones
- Clear, professional look
- Easy for customers to contact you
- Built to convert visitors into calls
03
Paid Ads (PPC)
Need leads now? Paid ads on Google get your phone ringing fast. We set them up effectively by targeting the right customers, in the right zip codes, at the right time.
- Show up instantly for high-value jobs
- Only pay when someone clicks your ad
- Detailed reports on what you spend
- No wasted budget on bad clicks
04
Social Media
Before-and-after project photos, customer reviews, and local promotions keep your name in front of homeowners between jobs.
- Showcase your best work
- Build trust with local homeowners
- Stay top-of-mind year round
- Done-for-you or guided support
NO JARGON. NO SURPRISES.
How We Mottofy Your Marketing
Four steps. Plain language. You stay in control of your money and your strategy the entire time.
01
Free Audit
We review your website, Google presence, and competitors. You’ll know exactly where you stand before spending a dime.
02
Clear Strategy
We present a plain-English plan to include what we recommend, why, and what results you can realistically expect. No tech speak.
03
We Execute
You focus on running your business. We handle the marketing. We stay in regular contact so you always know what’s happening.
04
Measure & Improve
Every month you get a simple report showing what’s working, what improved, and what we’re doing next. No guesswork.
REAL RESULTS FOR REAL TRADESPEOPLE
The Numbers That Matter to Your Business
These aren’t vanity metrics. These are phone calls, booked jobs, and money in the bank.
3×
68%
$0
PAST WORK
We’ve Done This
For Trades Like Yours
Here are a few examples of what we’ve accomplished for home service companies. Ask us for details on any of these during your free audit.
Local Painting Contractor — Greater Philadelphia
This busy, growing painting company was relying on an industry-provided cookie-cutter website. Their goal was to expand their territory and fill out their estimate bookings. We focused on SEO to enhance website performance and Google Ads to increase their website visitors by 89% and conversions (phone calls, emails, and booked estimates) by 96%.
89%
MORE WEBSITE VISITORS
96%
MORE CALLS & EMAILS
Home Maintenance Services Provider — Montgomery County
Growing into the maintenance sector to expand their home inspection services, our client didn’t know what keywords would work. We dug into the SEO and built a targeted PPC campaign that resulted in 125% website traffic increase and 42% higher conversions over the previous year.
125%
MORE WEBSITE VISITORS
42%
MORE CONVERSIONS OVER PREVIOUS YEAR
Plumbing Contractor — Montgomery County
A third-generation plumber had all the bona fides, but a bare bones DIY website. We built a fresh website that highlighted their service values and experience while leveraging all the right SEO tactics. Organic website traffic increased 160% in the first weeks following the newly published site. Proud of his new site, the company owner re-ignited networking activity and handing out business cards.
160%
MORE ORGANIC WEBSITE VISITS
150%
MORE CONFIDENCE IN OUTBOUND SALES
WHAT OUR CLIENTS SAY
Don’t Take
Our Word for It
Our clients can tell the difference because their phones are ringing, and they are booking more of the right jobs.
“Mottofy has done an amazing job since we hired them to handle our company’s marketing efforts. We are already seeing results with their SEO work. They communicate openly and honestly. They develop strategies with your input, and they deliver fantastic results. Our newsletter, emails, and social media are done with our vision in mind and are done professionally. If you’re looking for a true team to handle your marketing, look no further!”
“I am very happy with Mottofy Marketing’s service. The communication is excellent, and I am always informed how my campaign is performing. Highly recommend Mottofy Marketing for your marketing needs.”
“The Mottofy Marketing team did an excellent job designing our website. The communication was clear and concise. Only a few weeks after our website went live, our engagement has increased dramatically. We will continue to work with Mottofy Marketing in the future.”
COMMON QUESTIONS
Straight Answers To Fair Questions
-
SEO takes 60–90 days to show real traction. It’s a long-term investment. Paid ads can produce leads within days of launching. We’ll be honest with you about timelines upfront based on your specific situation, your market, and your competition.
Your Competitors Are
Already Winning Online.
Every week you wait is another week of leads going to someone else. Let’s fix that. We’ll start with a free, no-obligation audit of your current online presence.
No commitment. No jargon. Just straight talk about your business.