Menu

How We Mottofy

We have been serving small and mid-size business clients since 2014 with a consistent commitment to accessible, organized, and effective digital solutions.

Clients appreciate the Mottofy strategy because it offers clarity where there was once confusion. After working with Mottofy, business owners and decision makers report feeling more confident and informed about their digital presence. More importantly, they are able to easily identify the direct connections between marketing activity and results data.

See what the Mottofy experience looks like in action…

Content Marketing

A niche children’s healthcare provider was looking to create content that would connect with parents and answer their specific questions. We designed a content plan that would be educational, but also fun and destigmatizing. The business is steadily connecting with its ideal audience and providing a valuable service to a growing client base.

 

“I was starting a small business, and they helped me every step of the way so I was prepared to succeed from my first step. They helped me devise a plan that would fit my time constraints, be financially reasonable, and be sustainable. They were also responsive to all my questions!”

 

Search Engine Optimization (SEO)

A spa owner needed to make sure her business would be visible in a highly competitive local market. We covered every SEO detail by establishing the business on Google and across multiple directory listings. Additionally, we made sure their review capture process was simple, and we optimized the website for an inviting customer experience.

 

“They made SEO simple and not overwhelming. This has given us the tools to be able to self-manage as a small business. Our organic presence has grown on Google and Google maps.”

 

Pay Per Click (PPC) Search Engine Marketing

An eco-friendly dumpster rental company wanted a PPC solution that would give them a competitive ad ranking while making the most of their budget. It was important for them to be able to monitor ad performance, clickthrough rate (CTR), and conversions. We researched their market and best performing keywords, then developed A/B test campaigns to determine the best approach for the most effective ongoing ads. 

 

“The communication is excellent, and I am always informed how my campaign is performing. Highly recommend Mottofy Marketing for PPC marketing needs.”

 

Social Media Management

A well-established cleaning business launched a start-up virtual organizing service and made it a priority to quickly establish a strong social media presence. The move from hands-on to virtual services required in-depth market research to determine the ideal social platforms for engagement. We partnered with the owner to develop a content tone and schedule that would generate relationships and quality leads. The owner quickly felt comfortable with the style and frequency of posting, and the firm is receiving qualified referrals through their social networks.

 

“Marketing via social media was totally new to me, and I couldn’t have done it without their help setting up accounts, advising on the best way to utilize those accounts, giving constructive comments on copy writing and so much more. They have great marketing advice and deliver it in a helpful, patient manner.”