Six Types of Social Proof and How to Use Them
Social proof is a powerful tool that offers a business big impact for a nominal cost. But what exactly is social proof? Otherwise known as informational social influence, it is a psychological phenomenon where people assume the actions of others to reflect correct behavior for a given situation. In other words; we are influenced by our peers’ experiences. Peer influence has always been a powerful persuasion tactic. Word-of-mouth marketing has been around since people have had something to sell. In the old days, shop owners had to wait for customers to rave about their services to friends and family, who would eventually […]