social media planning

September 9, 2022

What Small Business Owners Need to Know About Social Media Post Best Practices

Adriana Motto Marketing communications plan, Content Ideas, customer behavior, Facebook, influencer marketing, infograph, marketing trends, social media, social media hacks, social media planning, social media strategy

Most small business owners struggle to identify the best social media posting formula. Is it art? Is it science? Is it pure luck? The truth is that it’s a little bit of all three. The Art – this aspect is about creating a predictable user experience so that your followers associate a certain type of post with your brand. Between your graphics and your post style, people should at least subconsciously recognize your content even when they are casually scrolling. The Science – this component is about knowing when your audience visits which platforms. By scheduling your posts to publish […]

August 9, 2022

How Do Organic Posts Work with Paid Ads in My Social Media Strategy?

Adriana Motto Marketing communications plan, Content Ideas, small business, social media, social media hacks, social media planning, social media strategy

Depending on your personality, participating on social media for your small business could be highly energizing or completely draining. Whichever way you come at it, the bottom line is that your social media strategy must be purposeful and consistent for it to contribute to your business goals. One of the constantly evolving aspects of building a social following is striking the right balance between organic and paid content. Since the algorithms are always changing, businesses must remain flexible and ready to adapt their strategy to newly emerging styles. Social media companies rely on advertising revenue, which means that they […]

October 10, 2017

Six Hacks for Managing Social Media

Adriana Motto Marketing, Small Business, Social Media infograph, social media hacks, social media planning

We all have to make choices about how we spend our time. As business owners, we spend much of our time on the most immediate and pressing problems. Meeting client needs, filling orders, putting out fires, bookkeeping. The daily task list is often longer than the hours in our day. Social media upkeep is easy to push to the bottom of the to do list. If we do that on a regular basis, our marketing suffers and our lead generation efforts suffer. So what it the trick to maintaining a healthy social media presence while keeping a focus on important […]

September 30, 2016

Three Secrets to Social Media Success

Adriana Motto Entrepreneur, Marketing, Small Business, Social Media communications plan, small business, social media planning, social media strategy

Learn the three secrets to a successful social media campaign for a small business.