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Digital Marketing Trends for 2023

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Digital marketing is constantly evolving, which can be both exciting and exhausting. It’s exciting for small business owners to have new, and often more customized, ways to connect with their ideal clients. But the constantly changing landscape and new learning curves can be exhausting for busy owners with so much on their plate. There are some constants in digital marketing. A robust digital foundation – website, SEO, social media, and pay-per-click campaign – is always in style. What evolves are the technologies and tools that allow you to expand beyond that foundation for optimal reach and conversion. For 2023, the […]

Small Business Marketing Trends for 2021

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At the risk of sounding repetitive, 2020 has changed us. It’s changed marketing. We are all looking forward to better days ahead, but we are not there just yet. Many of the marketing lessons we learned in 2020 still apply and will continue to apply through the pandemic. As business has evolved this past year, so has technology. There are some exciting hi-tech changes coming in 2021 that will shape how businesses market despite our evolving environment. Read on for a breakdown of marketing trends that will impact small businesses in 2021. Marketing During a Pandemic This time last year, […]

COVID-19 and Google: How to Update My Business Listings

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This is timely and important for any business with a Google My Business listing, read on! As of March 23, Google is temporarily scaling back some important offerings for Google My Business users due to the impact of COVID-19 to Google staff. Here is what you need to know: 1. No new reviews or replies to reviews will be published. 2. No new Q & A submittals 3. New Listings, Claims, Verifications and Business Edits will be scaled back and prioritize critical services. Other business listing updates will take longer. Expect a delay! What is NOT impacted? Your Google My […]

How to Pivot Your Small Business During a Crisis

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The last week has been very challenging for many small business owners. In the matter of a few days, our existence and income have been drastically altered. No matter how prepared you were as a business owner, it was impossible to predict this crisis, let alone have a plan in place to pivot your company. Many proprietors are left wondering how they can continue under our new reality. Besides abrupt changes to living our everyday lives, many of our customers are feeling added stress, anxiety, and worry too. As a small business, it’s hard to imagine it is a good […]

Do You Suffer From Blank Blog Page Syndrome?

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Coming up with creative ideas to keep your marketing content fresh can be tough. As a small business owner your head is already spinning with a million pressing things that need to be taken care of to keep your business running smoothly. It can be exasperating to sit down and draw a blank about what you would like to say in your next blog post. Not to worry. This post will help you banish your fear of Blank Page Syndrome! When thinking about what you would like to write, try thinking like a customer. Think about feedback and questions you’ve […]