SEO

  Search engine optimization (SEO) and pay-per-click (PPC) advertising are two strategies that business owners use to gain more traffic and leads from their websites. Each strategy can produce results on its own; however, when SEO and PPC are used together, the results can be dramatic. Keep reading to find out how to use these strategies for your business. To be able to use both and get the desired outcome, you have to know some basic fundamentals about how SEO and PPC can work together. Let’s review the basics.  SEO is the process of optimizing your website to increase the chances […]