How do your customers use social media? Are your customers Early Adopters? In the Majority or maybe even Laggards? [infographic id=”x1469733840038″]           I was introduced to Rogers’ Bell Curve many years ago in Marketing 101 class. The original model was introduced in 1957 as The Diffusion Process.* It was designed to explain how farmers adopted new hybrid corn seeds. Soon others began to see the value in the curve and for many other disciplines from sociology to technology to marketing. In the years since it was first introduced, the curve has been studied and expanded to guide […]